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By Economist Books Staff

This identify presents every thing you can need to know approximately enterprise - and much more. filled with proof and figures approximately all elements of industrial, "The Economist enterprise Miscellany" is designed to notify, amuse and provides you tons with which to entertain others. this is only a flavor of what's integrated: largest mergers and largest company disasters; memorable venture and imaginative and prescient statements; what number accountants and legal professionals there are in several international locations; and, how the names of other businesses took place. This identify additionally comprises: recognized ads campaigns and recognized PR failures; largest enterprise philanthropists and recognized company villains; most sensible recognize company specialists and what they're identified for; such a lot appalling enterprise jargon; principles of commercial etiquette in numerous components of the area; most dear manufacturers and such a lot unsuccessful rebrandings; salaries in comparison throughout nations; most well liked fringe merits; stockmarket bubbles and crashes; funding formulation; and, plenty and many data on company and the markets.

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