A Wall road magazine bestseller
Why are Mercedes-Benz clients so unswerving and passionate? as the humans at Mercedes-Benz are Driven to Delight
In his prior bestsellers--The Starbucks event, the recent Gold Standard, and Prescription for Excellence--Joseph Michelli published consumer adventure practices and methods of liked companies. Now, during this well timed new e-book, he stocks the best customer-driven insights at the back of probably the most iconic model names on the planet: Mercedes-Benz USA.
DRIVEN to thrill reveals:
- How Mercedes-Benz united states introduced a multi-year application to raise their patron experience--even notwithstanding their product was once already “best in class.”
- How they activated humans, stronger procedures, and deployed know-how to emotionally have interaction customers.
- How the Mercedes-Benz procedure can jump-start any customer-driven business―by accelerating your dedication to the client experience.
Filled with specific front-seat insights from Mercedes-Benz staff, eye-opening testimonials from passionate Mercedes-Benz fanatics, and stable nuts-and-bolts suggestion for developing your individual consumer-aligned highway map, Driven to thrill will assist you retool your suggestions, reignite your buyers, and refuel your group for the lengthy haul.
Mercedes-Benz. The identify by myself conjures pictures of luxurious, innovation, caliber, and function. yet in today’s marketplace, you would like greater than a world-class product to outpace the competition--which is why the executives at Mercedes-Benz united states set a path to create a client event in line with their mythical cars.
This is the tale of the way a company turned pushed to Delight. It unearths the motion plan Mercedes-Benz united states used to catapult the corporate to first position scores in nationwide consumer pride stories whereas even as turning out to be revenues and earnings. With unparalleled entry to corporation team of workers, patron event specialist Joseph Michelli charts the adventure the corporate took and identifies the all-important keys to compelling appreciate any customer-based association. You’ll find out how to:
- Create a compelling imaginative and prescient for extraordinary shopper experiences
- Identify the ever altering desires, wishes, and needs of your client segments
- Map out your key purchaser trips and excessive worth touch points
- Effectively assessment patron perceptions all through their trip with you
- Resolve buyer wishes rapidly and always increase your supply processes
- Link rewards and popularity to purchaser adventure excellence all through your organization
These confirmed strategies are a part of the Mercedes-Benz united states “Driven to thrill” tradition which units a brand new most excellent in customer support, worker engagement, and top functionality. You’ll locate step by step techniques that may be custom-made to suit your enterprise version and client wishes. You’ll notice worthy instruments like imaginative and prescient Mapping, shopper trip Wheels, Customer-Centric technique and source making plans approaches --plus 20 Key Questions you should use to diagnose your growth and steer your organization within the correct direction.
Along the way in which, you’ll get an extraordinary first-hand entire view of a world-class corporation in motion. You’ll see how a “best or not anything” association turned shopper obsessed, mile after mile, 12 months after yr. most significantly, you’ll how you can ramp up your individual consumer adventure, rev up your buyer dedication, and take your consumers on a trip that’s guaranteed to delight--the Mercedes-Benz way.
Joseph A. Michelli is an the world over sought-after speaker, writer, and organizational advisor. His books contain The Starbucks adventure, the hot most desirable, The Zappos event, top the Starbucks Way, and Prescription for Excellence, which hit no 1 on The long island instances, Wall road Journal, and USA at the present time bestseller lists.
Read or Download Driven to Delight: Delivering World-Class Customer Experience the Mercedes-Benz Way PDF
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