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By Wolfgang Sachs

In his cultural research of the motor vehicle in Germany, Wolfgang Sachs starts off from the idea that the auto is greater than a method of transportation and that its historical past can't be understood basically as a successful march of technological innovation. in its place, Sachs examines the background of the car from the past due Eighteen Eighties until eventually at the present time for facts at the nature of goals and needs embedded in smooth tradition. Written in a full of life variety and illustrated by means of a wealth of cartoons, ads, newspaper tales, and propaganda, this publication explores the character of Germany's love affair with the auto. A "history of our wants" for velocity, wealth, violence, glamour, growth, and power—as refracted via photographs of the automobile—it is right away interesting and provocative.

Sachs recounts the improvement of the car and the impression on German society of the selling and advertising of the motor motor vehicle. As vehicles grew to become cheaper and extra universal after international battle II, advertisers fanned the contest for prestige, refining their ideas as possession grew to become ever extra widespread.

Sachs concludes by way of demonstrating that the triumphal procession of personal motorization has actually develop into an intrusion. The grand desires as soon as connected to the auto have elderly. Sachs appeals for the cultivation of latest desires born of the futility of the previous ones, goals of "a society liberated from progress," within which situation, distance, and velocity are reconceived in additional safely humane dimensions.

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