By Wolfgang Sachs
Sachs recounts the improvement of the car and the impression on German society of the selling and advertising of the motor motor vehicle. As vehicles grew to become cheaper and extra universal after international battle II, advertisers fanned the contest for prestige, refining their ideas as possession grew to become ever extra widespread.
Sachs concludes by way of demonstrating that the triumphal procession of personal motorization has actually develop into an intrusion. The grand desires as soon as connected to the auto have elderly. Sachs appeals for the cultivation of latest desires born of the futility of the previous ones, goals of "a society liberated from progress," within which situation, distance, and velocity are reconceived in additional safely humane dimensions.
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